Every agency has an art director like Sophie.
I walked into the meeting. You could cut the atmosphere with a wet biscuit, let alone a knife.
Sophie had poured herself into a chair and had that unique art director look that says don’t fuck with me. It’s part bohemian art school, part petulant teenager and part inferiority complex because the really good art directors never pout. They might frown but they don’t pout.
Robert was the client. Robert wore a thin pair of glasses, a snappy suit and an intelligent expression. He was the kind of client that runs the company, not the kind that lives in the marketing department and spends his life developing powerpoint presentations and talking in acronyms that don’t stand for anything.
Adnan was the account guy. Kind of half-sharp but not too sharp. You don’t want to challenge clients, do you?
That left me, the copywriter, coming in on a project I didn’t start. I was in an awkward position because the client thought the ad stank, the art director thought it was the Mona Lisa and the account guy was in the middle. Guess what? The ad stank. That’s the worst thing about being freelance. You walk in on some disgraceful work. It was a thirty-second spot for kitchen homewares and it was a mess. Sophie’s copywriter had resigned over it. She’d had her way. The music track was wrong, the voiceover was wrong and it was too rushed. It was the kind of fuck-up that clients usually cause but this one had been fucked up by the art director before the client even had a chance.
‘Guys, I just thought we’d get together and chat about a few editing issues in the final cut of the ad,’ Adnan started, hopefully. Meaning hopefully how it used to mean, not what it means now.
‘Thanks, Adnan,’ Robert picked up, briskly. ‘I love the ad,’ he continued, ‘it’s just that I can’t actually hear the voiceover.’
Sophie rolled her eyes. Adnan turned to her. ‘What did they say at the studio?’
‘They’ve brought the voice forward a little in the mix and they all said they could hear it perfectly,’ Sophie sighed, with a tone in her voice that suggested, politely, or maybe impolitely, that Robert was stone deaf.
‘Yes, but they’re listening to it on speakers the size of refrigerators in a room with more sound deadening than a jumbo jet, Sophie,’ Adnan replied gently, 'and our typical budget-priced kitchen homewares customer is listening to it on a fuzzy single speaker in an old TV on the other side of the room with children screaming, dogs barking, neighbours fighting, cars doing burnouts in the street outside and a drunk husband calling for another beer.' And he sat there with a smile, waiting for her reply.
There was a snigger. I couldn’t believe it came from somewhere very near me. Very, very near me. I do love a bit of sarcasm when it’s used exactly in the right manner and Adnan’s was perfect.
Sophie turned to me.
Call me a bastard. I was supposed to be on Sophie’s side. But the ad was crap. They’d used a soft female voiceover despite the fact that the corporate music was a harsh, brassy instrumental track that completely drowned out the voice.
I tried to be diplomatic. I don’t know why. Wait, yes I do, I wanted to be able to come to work again tomorrow because I needed to eat. Money wasn’t growing on trees that week.
‘I think we could drop the music track back a bit more and maybe even listen to a few more takes of the voice to find out if there’s one that’s a bit clearer, Sophie. What do you think?’
After the meeting, Sophie turned to me as she walked out of the meeting room. ‘Thanks for your support,’ she said over her shoulder and went to lunch.
I think I just heard my second sarcastic sentence of the day but I wasn't sure.


10 Comments:
Welcome back.
BTW, I think I know that art director. I think we all know that art director.
Welcome back. It's refreshing to read some well written and funny stuff again on the internet.
Thanks Anonymous and SmooveD. I will try to be a little more consistent.
You are freelance now?
Yes, Mudskippah, I sell myself to the highest bidder. Usually.
Ah blessed Sophie's around the world abound. They've lost touch with reality, insist on wearing a purple and orange cardigan with "matching" stockings and a belt buckle with Rainbow Brite because it's so SOHO (nah, she's just a ho), and they're always right. And I mean always. Refreshing take on a not so refreshing creature. Best of luck with the freelance though.
Thanks Joker. You described Sophie perfectly. Are you sure you are not the person in the next office?
Very sure... if I were, there might not be a Sophie (cheesy albeit dramatic suspense music).
I think there might be a Sophie gene though, plaguing through most agencies and afflicting the primate with the perfect combination of Starbucks caffeine, raspberry lip balm, limited motor skills and the most disgraceful use of an iPOD's memory this side of Barry Gibb (nothing against the soprano chipmunk, I just don't dig his music).
Trust me, Sophie is one of a slew of classic cast of advertising deviant stereotypes worthy of barfing over.
Wonderful sound booth post by the way... or should I have posted over there? Hmmm oh well.
i thought i was your only art director. harry
Thank you, Joker. Yes, the Sophie gene is out there and mutating as we speak.
I'm really very sorry, Harry. It's not you, it's me. It's just something I had to do. Please don't feel bad. There are many writers out there and, although I know this won't ease the pain for you right now, one day you will find the one for you.
x
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