Joker's 20-20 Interview: Part Two.

Joker at Why Advertising Sucks recently posed twenty questions to advertising people around the advertising blogosphere.

My answers to Joker's first five questions are in the previous post; here are the answers to questions 6 to 10.

6. Have you ever considered doing something other than advertising? If so what and why?

No. I am qualified to do nothing as well as I can write, which is less of a conceit than a condemnation.

7. What's more evil, focus groups or the nut goblins we call clients?

Focus groups are the suspension of common sense, good judgment and nerve; and are a denial of the essential creative talent some of us offer the business. If you want a focus group you don't need an agency. Clients who spent money on both advertising and focus groups are wasting precisely half of their money. Just like the old saw says.

8. Describe the most hateful of these types of ad people you've met in your life:
a. AE
b. Art Director
c. Copywriter
d. CEO
e. CD

a. Trent or Angelo.
b. Leo or Sophie.
c. Simon.
d. The American one on the tram.
e. Jason, Mikey or James.

9. What's the first thing random foreign people say to you when you say you're an Aussie? Yes, you can include interesting bits and the annoying ass comments people say like some reflex.

I have been mistaken for a South African, a Swede, an Englishman and others. They are possibly surprised becaue I use words of more than one or two syllables and I refuse to use nicknames for people with whom I am not acquainted. Even then I demur. I can't stand the Australian habit of shortening names to one syllable and adding -ie on the end.

10. Local musical bands and products anyone who visits should definitely give a try.

In Melbourne: Chinatown, Brunswick Street, Lygon Street, Acland Street and the CBD will provide enough mainstream and niche food, entertainment and music any visitor will need.